Privacy and data protection

Data protection

Responsible for data processing is:

Marsapet GmbH

Gewerbepark Odendorf 22

53913

Swisttal

contact@marsapet.de

Thank you for your interest in our online shop. Protecting your privacy is very important to us. Below we inform you in detail about the handling of your data.

1. Access data and hosting

You can visit our website without providing any personal information. Each time a website is called up, the web server only automatically saves a so-called server log file, which e.g. contains the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access.

These access data are evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. According to Art. 6 Para. 1 Clause 1 lit. f GDPR to protect our legitimate interests, which outweigh our interests, in a correct presentation of our offer. All access data will be deleted no later than seven days after the end of your visit to the site.

Third party hosting services

As part of processing on our behalf, a third party provider provides us with the hosting and presentation of the website. This serves to safeguard our legitimate interests, which predominate in the context of a balance of interests, in a correct presentation of our offer. All data collected as part of the use of this website or in the forms provided in the online shop as described below are processed on its servers. Processing on other servers only takes place within the scope explained here.

This service provider is located within a country of the European Union or the European Economic Area.

2. Data collection and use for contract processing, establishing contact

We collect personal data if you voluntarily provide it to us as part of your order or when you contact us (e.g. using the contact form or email). Mandatory fields are marked as such, because in these cases we need the data to process the contract or to process your contact and you cannot send the order or contact without their information. Which data is collected can be seen from the respective input forms. We use the data provided by you in accordance with Art. 6 Para. 1 S. 1 lit. b GDPR for contract processing and processing your inquiries. If you have given your consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR, by deciding to open a customer account, we use your data for the purpose of opening a customer account. After completion of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after the tax and commercial retention periods, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond that is permitted by law and about which we inform you in this declaration. Your customer account can be deleted at any time and either by sending a message to the contact option described below or using a function provided in the customer account.

3. Data transfer

To fulfill the contract in accordance with Art. 6 Para. 1 S. 1 lit. b GDPR we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we will forward the payment data collected for this to the credit institution commissioned with the payment and, if applicable, the payment service provider commissioned by us or the selected payment service provider to process payments. Some of the selected payment service providers also collect this data themselves if you create an account there. In this case, you must log in to the payment service provider with your access data during the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.

The same applies to the transfer of data to our manufacturers or wholesalers in the cases in which they take over the shipping for us (drop shipping).

If you have given us your express consent for this during or after your order, we will give you this in accordance with Art. 6 Para. a GDPR forward your email address and telephone number to the selected shipping service provider so that they can contact you prior to delivery for the purpose of announcing or coordinating delivery.

The consent can be revoked at any time by sending a message to the contact option described below or directly to the shipping service provider at the contact address listed below. After revocation, we will delete the data you have provided for this, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond that, which is permitted by law and about which we inform you in this declaration.

DHL Paket GmbH

Sträßchenweg 10

53113

Bonn

Data transfer to debt collection companies

To fulfill the contract in accordance with Art. 6 Para. 1 S. 1 lit. b GDPR, we pass your data on to a commissioned collection agency, insofar as our payment claim has not been paid despite a previous reminder. In this case, the debt is collected directly from the collection company. In addition, the transfer serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in an effective assertion or enforcement of our payment claim in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR.

4. Email newsletter

E-mail advertising with registration for the newsletter

If you register for our newsletter, we use the data required for this or separately provided by you to regularly send you our email newsletter based on your consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR.

You can unsubscribe from the newsletter at any time and either by sending a message to the contact option described below or by using the link provided in the newsletter. After unsubscribing, we will delete your email address, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond that, which is permitted by law and about which we inform you in this declaration.

The newsletter is sent as part of processing on our behalf by a service provider to whom we pass on your email address.

This service provider is located within a country of the European Union or the European Economic Area.

5. Integration of the Trusted Shops Trustbadge

The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops seal of approval and any reviews collected, as well as to offer Trusted Shops products to buyers after placing an order.

This serves to protect our legitimate interests in optimal marketing, which outweigh our interests, by enabling secure shopping in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR. The Trustbadge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str.15C, 50823 Cologne. The trust badge is made available as part of order processing by a CDN provider (content delivery network). Trusted Shops GmbH also uses service providers from the USA. An adequate level of data protection is ensured. Further information on data protection at Trusted Shops GmbH can be found here.

When the Trustbadge is called up, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call. Individual access data are stored in a security database for the analysis of security anomalies. The log files are automatically deleted at the latest 90 days after creation.

Further personal data will be transferred to Trusted Shops GmbH if you decide to use Trusted Shops products after completing an order or if you have already registered for use. The contractual agreement between you and Trusted Shops applies. For this purpose, personal data is automatically collected from the order data. Whether you as a buyer are already registered for product use is automatically checked using a neutral parameter, the email address hashed using a cryptological one-way function. The e-mail address is converted before being transmitted in this hash value that cannot be decrypted for trusted shops. After checking for a match, the parameter is automatically deleted.

This is for the fulfillment of our and Trusted Shops ’predominant legitimate interests in the provision of the buyer protection linked to the specific order and the transactional valuation services in accordance with. Art. 6 para. 1 sentence 1 lit. f GDPR required. Further details, including the contradiction, can be found in the Trusted Shops data protection declaration linked above and in the Trustbadge.

6. Cookies and web analysis

In order to make the visit to our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to protect our legitimate interests, which predominate in the context of a balance of interests, in an optimized presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR. Cookies are small text files that are automatically saved on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser the next time you visit (persistent cookies). The duration of the storage can be found in the overview in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:

Internet Explorer™: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Safari™: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14

Chrome™: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en

Firefox™ https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Opera™ : https://help.opera.com/de/latest/web-preferences/#cookies

If cookies are not accepted, the functionality of our website may be restricted.

Use of Google (Universal) Analytics for web analysis

If you have given your consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR, this website uses Google (Universal) Analytics for the purpose of website analysis. The web analytics service is provided by Google Ireland Limited, a company registered and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. (www.google.de). Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address will be shortened before transmission within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser as part of Google Analytics is generally not merged with other Google data. After the use of Google Analytics ceases to apply and the end of the use of Google Analytics, the data collected in this context will be deleted.

7. Online-Marketing

Google Ads remarketing

We use Google Ads to advertise this website in Google search results and on third-party websites. For this purpose, the so-called remarketing cookie from Google is set when you visit our website, which automatically enables interest-based advertising using a pseudonymous CookieID and on the basis of the pages you visit. This serves to safeguard our legitimate interests in an optimal marketing of our website, which predominate in the context of a balance of interests, in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR. After we have ceased to use Google Ads Remarketing and the use of it has ended, the data collected in this context will be deleted.

Any further data processing will only take place if you have agreed with Google that your web and app browser history will be linked by Google to your Google account and information from your Google account will be used to personalize the advertisements that you place on the web see. If you are logged in to Google in this case while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data to Google Analytics data in order to form target groups.

Google Ads is an offer from Google Ireland Limited, a company registered and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de).

Insofar as information is transferred to Google servers in the USA and stored there, the American company Google LLC is certified under the EU-US Privacy Shield.

A current certificate can be viewed here. As a result of this agreement between the USA and the European Commission, the latter has determined an appropriate level of data protection for companies certified under the Privacy Shield.

You can deactivate the remarketing cookie via this link. You can also find out about the setting of cookies from the  Digital Advertising Alliance and make settings for this.

Our website participates in the Affilinet partner program. This is offered by AWIN AG, Eichhornstrasse 3, 10785 Berlin (hereinafter "affilinet"). This is a so-called affiliate system in which people registered with affilinet (also "publishers") advertise the products or services of so-called "advertisers" on your website using advertising media.

This serves to protect our legitimate interests in the optimization and economic exploitation of our online offer, which outweigh our interests, in accordance with Art. 6 Para. 1 lit. f) GDPR.

Using cookies, affilinet can track the process of the respective order and, in particular, understand that you clicked on the respective link and then ordered the product via the affiliate partner program.

You can prevent the setting of cookies by our contractual partners or our website at any time by setting your internet browser accordingly. In addition, cookies that have already been set can be deleted at any time via the Internet browser or other software programs.

You can find further information on data processing at affilinet here.

Live chat tool Zendesk

8. Social media plug-ins

Use of social plugins from Facebook using the "2-click solution"

So-called social plugins (“plugins”) from social networks are used on our website. In order to increase the protection of your data when visiting our website, the plugins are integrated into the page using a so-called “2-click solution”. This integration ensures that when you access a page on our website that contains such plugins, no connection is yet established with the servers of the respective social network. Only when you activate the plugins will your browser establish a direct connection to the servers of the respective social network.

The content of the respective plugin is then transmitted directly to your browser by the associated provider and integrated into the page. By integrating the plugins, the providers receive the information that your browser has called up the corresponding page of our website, even if you do not have a profile with the relevant provider or are not currently logged in. This information (including your IP address) is transmitted from your browser directly to a server of the respective provider (possibly to the USA) and stored there. If you interact with the plugins, for example by pressing the "Like" or the "Share" button, the corresponding information is also transmitted directly to a server of the provider and stored there. The information is also published on the social network and displayed there to your contacts. This serves to protect our legitimate interests in an optimal marketing of our offer, which predominate in the context of a balance of interests, in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR.

The purpose and scope of the data collection and the further processing and use of the data by the provider as well as a contact option and your rights and setting options to protect your privacy can be found in the data protection information of the provider: https://www.facebook.com/policy.php

Our online presence on Facebook, Google, Instagram

Our presence on social networks and platforms serves for better, active communication with our customers and prospects. We provide information about our products and ongoing special promotions.

When you visit our online presence in social media, your data can be automatically collected and stored for market research and advertising purposes. So-called usage profiles are created from this data using pseudonyms. These can be used to e.g. Place advertisements inside and outside the platforms that are believed to be in your interests. For this purpose, cookies are generally used on your end device. The visitor behavior and the interests of the users are stored in these cookies. According to Art. 6 para. 1 lit. f. GDPR to protect our legitimate interests, which predominate in the context of a balance of interests, in an optimized presentation of our offer and effective communication with customers and interested parties. If you are asked for consent (consent) to data processing by the respective social media platform operators, e.g. with the help of a checkbox, the legal basis for data processing is Art. 6 Para. 1 lit. a GDPR.

As far as the aforementioned social media platforms are headquartered in the USA, the following applies: For the USA, the European Commission has passed an adequacy decision. This goes back to the EU-US Privacy Shield. A current certificate for the respective company can be viewed here.

The detailed information on the processing and use of data by the providers on their pages as well as a contact option and your rights and settings options to protect your privacy, in particular options for objection (opt-out), can be found in the privacy policy of the providers linked below. If you still need help with this, you can contact us.

9. Send evaluation reminders by email

Review reminder by Trusted Shops

As a data subject, you have the following rights:

• according to Art. 15 GDPR the right to request information about your personal data processed by us to the extent specified therein;
• According to Art. 16 GDPR, you have the right to immediately request the correction of incorrect or incomplete personal data stored by us;
• According to Art. 17 GDPR, you have the right to request the deletion of your personal data stored by us, unless further processing
• - to exercise the right to freedom of expression and information;
• - to fulfill a legal obligation;
• - for reasons of public interest or
• - to assert, exercise or defend legal claims
• is required;
• according to Art. 18 GDPR, the right to request the restriction of the processing of your personal data, provided that
• - the accuracy of the data is contested by you;
• - the processing is unlawful, but you refuse to delete it;
• - we no longer need the data, but you need it to assert, exercise or defend legal claims, or
• - you have objected to processing in accordance with Art. 21 GDPR;
• according to Art. 20 GDPR, you have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another person responsible;
• according to Art. 77 GDPR the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.

If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data as well as revocation of consent or objection to a specific use of data, please contact us directly using the contact details in our imprint.